SKAR’S ANDREA GOURLEY WINS NATIONAL ADDY AWARD

July 6th, 2010 admin

 

For Immediate Release

Jim Bush

SKAR Advertising

(402) 330-0110

jbush@skar.com

OMAHA, Neb. (June 24, 2010)

SKAR Advertising of Omaha is pleased to announce that Andrea Gourley, art director, has been awarded a national Student Gold ADDY in the Student, Packaging category for her creation of promotional materials for “The Mix” Vinyl Records, a fictitious record company with a retrospective theme.The award was officially announced during the national Student Gold ADDY Awards dinner held June 12 in Orlando, Fla.

Gourley created the designs while a student at the University of Nebraska-Kearney. Shortly after her graduation in May 2009 she accepted an internship with SKAR and was hired as a full-time art director in August 2009.

To view the list of national Student ADDY award winners, visit http://dvserver.net/addy2010/studentgold winners.html.

About SKAR

SKAR Advertising is a full-service brand communications agency, headquartered in Omaha, Neb., since 1962. SKAR offers expertise and services in creative design, media research and buying, event marketing, brand planning, account management and public relations. New media capabilities include Web, mobile, and desktop development with expertise in digital marketing, social media applications and specialized hardware. SKAR also is a full-service research facility with on-site focus group capabilities. For more information, visit SKAR.com.

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BRAN MAN RIDES IN 30th CONSECUTIVE ROTARY CLUB OF OMAHA NORTHWEST BICYCLE RIDE ACROSS NEBRASKA (BRAN 30)

May 21st, 2010 admin

FOR IMMEDIATE RELEASE

Contact:

Vickie Backman

Rotary Club of Omaha Northwest

(402) 397-9785

 

OMAHA, Neb. (May 21,2010)

 

For Al Roeder of Omaha, the 30th annual Bicycle Ride Across Nebraska (BRAN 30) “Space Cowboy Tour” is more than just another bike ride - it’s an annual tradition. This year’s ride marks the 30th time Roeder has made the journey across the state to benefit Nebraska education.

It also marks the 24th ride Al and daughter Shannon have shared together as a father-daughter team aboard a tandem bicycle. Al Roeder is a retired school teacher affectionately named the “BRAN MAN” and is the only person to have participated in every ride since its inception in 1981. Shannon Roeder also teaches in Omaha.

When asked why he rides in BRAN, Roeder said, “It’s a combination of things: the scenery, the exercise,the challenge, the host communities, and the ultimate benefit of helping create scholarships for Nebraska kids. It’s also the quality time I get to spend with my daughter and the friends we’ve made through the years.”

Roeder added that Shannon joined him on the ride when she turned 9 and they’ve been riding together ever since. BRAN remains and will continue to be a big part of their lives. “I intend to participate in BRAN until I’m physically unable to complete the ride. Maybe we’ll be talking about my 60th ride thirty years from now,” added Roeder.

BRAN 30, “Space Cowboy Tour” is a community service project sponsored by the Rotary Club of Omaha Northwest with assistance from the Omaha Pedalers Bicycle Club. For 30 years, proceeds from BRAN riders have provided scholarships to high school graduates who wish to attend Nebraska colleges. The ride begins June 6 in Harrison and ends June 12 at the Strategic Air and Space Museum near Ashland, the home of astronaut Clayton Anderson. The ride will cover 481 miles in seven days.

BRAN 30, “Space Cowboy Tour” routes cyclists through the unique beauty of the Nebraska Sandhills region. Proceeds from the ride are used to fund $28,000 annually in scholarships for Nebraska high school graduates to attend post-secondary schools in Nebraska. Since its inception in 1981, BRAN has awarded more than $347,000 in scholarships to students. Host communities for BRAN 30 are Harrision, Alliance, Hyannis, Thedford, Burwell, Albion and David City. The “Best Host Community,” as selected by the riders, will receive a $1,000 scholarship to be awarded to a student from that community. BRAN requests that broadcast media offering traffic reports advise listeners of increased bicycle traffic in hosting communities along the route. Information regarding BRAN 30 is available by visiting www.bran-inc.org or by contacting Vickie Backman at (402) 397-9785, or via e-mail at brantour@radiks.net.

About Rotary Club of Omaha Northwest

Vetran riders know of the Rotary Club of Omaha Northwest’s founding of BRAN. What most riders don’t know is the scope of the activities Rotary Club of Omaha Northwest sponsors to help make our community a better place to live and work. From recycling Christmas trees to recognizing employers who hire people with disabilities to supporting literacy to providing food on holidays for 911 personnel to helping place trail markers on the Keystone Trail, Northwest Rotarians exemplify the motto, “Service above Self.” As part of Rotary International, the club serves to foster goodwill among all people of the world and is leading the march to eradicate polio from our planet. Business leaders and professionals in the Omaha area are invited to inquire about joining the club at the Rotary Club of Omaha Northwest headquarters, located at 4205 N. 101st Street, Omaha, Neb. (402) 397-9785. The club meets at noon on Tuesdays at Champions Run in Northwest Omaha. For more information, visit www.omahanwrotary.org.

BRAN statistics:  

Rider age range is 9 to 80 years and older; 55 percent of riders are 50 years and older; 7 percent of riders are 19 years and younger; 74 percent of riders are 40 years and older and 33 percent of riders are first-year riders, 16 percent are 60 years or older.

A list of current BRAN scholarships and scholarship awards is available upon request.

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SKAR Advertising Hires Theresa Dowling and Bryan Gottula

February 11th, 2010 admin

For Immediate Release

Contact:

Jim Bush

SKAR Advertising

(402) 330-0110

jbush@skar.com

OMAHA, Neb. (Feb. 11, 2010)

SKAR Advertising of Omaha announces the addition of Theresa Dowling to its agency staff as a media buyer and Bryan Gottula as a copywriter.

Dowling previously served as a media buyer for West Corporation in Omaha. She holds a Bachelor of Arts degree in communications from Iowa State University in Ames, Iowa. Dowling has been involved with professional organizations including the American Advertising Federation Omaha, Public Relations Student Society of America and has assisted with public service campaigns for Youth Emergency Services.

Gottula also is a graduate of Iowa State University, where he earned a Bachelor of Arts degree in advertising with a concentration in consumer behaviors. He is actively involved with the American Advertising Federation Omaha. Gottula recently accepted the full-time copywriter position after a brief internship with the agency.

SKAR welcomes Theresa Dowling and Bryan Gottula to its agency staff.

About SKAR

SKAR Advertising is a full-service brand communications agency, headquartered in Omaha, Neb., since 1962. SKAR offers expertise and services in creative design, media research and buying, event marketing, brand planning, account management and public relations. New media capabilities include Web, mobile, and desktop development with expertise in digital marketing, social media applications and specialized hardware. SKAR also is a full-service research facility with on-site focus group capabilities. For more information, visit SKAR.com.

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Greg Ahrens Wins Ad Pro of the Year Award

February 9th, 2010 admin

For Immediate Release

Contact:

Jim Bush

SKAR Advertising

(402) 330-0110

OMAHA, Neb. (Feb. 9, 2010)

SKAR Advertising is proud to announce that Greg Ahrens, one of the firm’s partners and co-creative directors, has won the 2010 American Advertising Federation Omaha’s (AAF Omaha) Ad Pro of the Year award. It is the third time a SKAR employee has received the honor.The Ad Pro of the Year award is given to an AAF Omaha member who has a distinguished track record of service in advertising including professional and community service, with particular attention to AAF Omaha service.

Ahrens has been involved in AAF Omaha (formerly Omaha Federation of Advertising) for more than 10 years and has served as OFA president and chairman of the board in recent years. He also has chaired several public service campaigns on behalf of AAF Omaha.  Ahrens has more than 20 years of advertising experience and has worked for SKAR Advertising for 15 years.

Ahrens was presented the award on Tuesday, February 9th, at a luncheon during AAF Omaha’s Meet the Pros, an advertising networking event for area college students.

About SKAR

SKAR Advertising is a full-service brand communications agency, headquartered in Omaha, Neb., since 1962. SKAR offers expertise and services in creative design, media research and buying, interactive promotions and Web design, event marketing, brand planning, account management and public relations. SKAR also is a full-service research facility with on-site focus group capabilities. For more information, visit SKAR.com.

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SKAR Advertising’s Andrea Gourley Wins Best of Show Award at Nebraska ADDY’s

February 8th, 2010 admin

For Immediate Release

Jim Bush

SKAR Advertising

(402) 330-0110

jbush@skar.com

OMAHA, Neb. (Feb. 8, 2010)

SKAR Advertising of Omaha is pleased to announce that Andrea Gourley, art director, has been awarded the Student Best of Show ADDY for her creation of promotional materials for “The Mix” Vinyl Records, a fictitious record company with a retrospective theme. She also was awarded a Special Judges Citation for a poster promoting the “The Mix” record store. Both designs were awarded Student Gold in the Sales and Promotion categories. The awards were announced during the annual ADDYS awards show Saturday, Feb. 6.

Gourley created the designs while a student at the University of Nebraska-Kearney. Shortly after her graduation in May 2009 she accepted an internship with SKAR and was hired as a full-time art director in August 2009.

SKAR congratulates Andrea Gourley on her Nebraska ADDY awards and citations.

Other SKAR ADDY awards included Silver Awards for the Live Well Omaha Kids 5-4-3-2-1 Go! Web site, the redesigned SKAR Web site, and for the 2007 and 2008 Salvation Army Annual Reports.

About SKAR

SKAR Advertising is a full-service brand communications agency, headquartered in Omaha, Neb., since 1962. SKAR offers expertise and services in creative design, media research and buying, event marketing, brand planning, account management and public relations. New media capabilities include Web, mobile, and desktop development with expertise in digital marketing, social media applications and specialized hardware. SKAR also is a full-service research facility with on-site focus group capabilities. For more information, visit SKAR.com.

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SKAR ADVERTISING NAMED AGENCY OF RECORD FOR THE NEBRASKA LOTTERY®

August 27th, 2009 admin

OMAHA, Neb. (June 30, 2009) SKAR Advertising has officially been named the agency of record for The Nebraska Lottery. SKAR will be solely responsible for all aspects of increasing brand awareness and executing new strategic marketing initiatives on behalf of The Nebraska Lottery.

Jim Haynes, director of The Nebraska Lottery, commented, “After an extensive RFP process involving several Nebraska agencies, we are pleased to officially announce SKAR Advertising as our agency of record. We look forward to working with such a talented and enthusiastic team.”

SKAR Advertising president Joleen David said, “SKAR and The Nebraska Lottery share the same strategic vision, and are excited to provide a fun and fresh perspective to all aspects of The Nebraska Lottery.”

The three-year contract commences July 1, and can be extended by as many as three one-year renewal periods.

About SKAR
SKAR Advertising is a full-service brand communications agency, headquartered in Omaha, Neb., since 1962. SKAR offers expertise and services in creative design, media research and buying, event marketing, brand planning, account management and public relations. Digital marketing capabilities include Web, mobile, social media, desktop and specialized software development. SKAR also is a full-service research facility with on-site focus group capabilities. For more information, visit SKAR.com.

About The Nebraska Lottery

In November of 1992, 63 percent of Nebraska voters approved a constitutional amendment authorizing the creation of a state lottery. The Nebraska Lottery was created by LB 138, passed by the Nebraska Legislature on February 24, 1993. When the Nebraska Lottery began, it was the 37th lottery in the United States.

The Nebraska Lottery sells $1, $2, $3, $5, $10 and $15 Scratch tickets, and offers Lotto games such as Powerball, 2by2, MyDaY, Nebraska Pick 5 and Nebraska Pick 3. Scratch ticket sales began September 11, 1993, and Lotto ticket sales began July 21, 1994.

Amendment 4 passed by Nebraska voters in November of 2004 established the following proceeds distribution formula: Nebraska Environmental Trust Fund (44.5 percent), Education as determined by the Legislature (44.5 percent) (currently equal shares to the Education Innovation Fund and the Nebraska Scholarship Fund), Nebraska State Fair (10 percent), and the Compulsive Gamblers Assistance Fund (1 percent, plus the first $500,000 in fund proceeds each fiscal year). Contact The Nebraska Lottery at 1800 “O” Street, Suite 101, Lincoln, NE 68509, (402) 471-6100 or at nelottery.com.

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LIVE WELL OMAHA KIDS ANNOUNCES 5-4-3-2-1 GO! CAMPAIGN TO FIGHT CHILDHOOD OBESITY

August 26th, 2009 admin

 

OMAHA, Neb. (March 30, 2009) Live Well Omaha Kids, a community coalition formed in 2006 by Alegent Health and Our Healthy Community Partnership (OHCP), announced today plans for the official launch of its 5-4-3-2-1 Go! campaign promoting healthy habits in Omaha’s youth and combating the growing epidemic of childhood obesity. The 5-4-3-2-1 Go! campaign outlines suggested daily servings of fruits, vegetables, water and dairy products, as well as hours of screen time and physical activity. The mission of the coalition states that by 2011, all Omaha children will achieve measurable improvements in nutrition, physical activity and healthy living supported by community collaboration and the environments in which they live.

Dr. Molly O’Dell, 5-4-3-2-1 Go! executive committee member and family practitioner, commented on the significance of 5-4-3-2-1 Go!, “We have collaborated on this initiative with Omaha healthcare, government, service providers, business and community leaders at the highest level. Together, through awareness, education and shared resources, we intend to change the current nutritional, physical and lifestyle culture of youth within our community.”

Beginning in the fall of 2009, the campaign will be introduced to Omaha area schools through high-energy assemblies and interactive programs developed to help children improve habits and adopt healthy lifestyle behaviors. A mass media effort including television, radio billboards and Web initiatives also will serve to establish brand awareness.

For more details on 5-4-3-2-1 Go!, and for current child obesity statistics, visit www.livewellomahakids.org.

 

About Live Well Omaha Kids

 

Live Well Omaha Kids is a true community collaboration of key stakeholders in healthcare, government, service providers and business and community leaders who have come together with the common interest of creating a sustainable community coalition to oversee a long-term approach to preventing obesity. Among other initiatives, Live Well Omaha Kids has comprehensive plans for systemic and policy changes to encourage active living in Omaha youth. Visit www.livewellomahakids.org for more information.

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MARK CARPENTER WINS AD PRO OF THE YEAR AWARD

August 26th, 2009 admin
OMAHA, Neb. (February 13, 2009) SKAR Advertising is proud to announce that Mark Carpenter, one of the firm’s partners and its vice president of creative strategy, has won the 2009 Omaha Federation of Advertising’s Ad Pro of the Year award. It is the third time a SKAR employee has received the honor.

The Ad Pro of the Year award is given to an Omaha Federation of Advertising member who has a distinguished track record of service in advertising including professional and community service, with particular attention to OFA service.

Carpenter has been deeply involved in the Nebraska ADDYs, the OFA’s statewide advertising creative competition, for the past 15 years, usually developing the event’s entertainment. In 2008, Carpenter chaired the entire competition, which turned out to be the most financially successful ADDYs in OFA history. His commitment to mentoring and teaching advertising students is well known in the community. From 1996 to 2003, Carpenter served as an adjunct copywriting professor at Creighton University, and he currently serves on the Board of Directors of The Creative Center in Omaha.

Carpenter was presented the award on Tuesday, February 10th, at a luncheon during the OFA’s Meet the Pros, an advertising networking event for area college students.

About SKAR
SKAR Advertising is a full-service brand communications agency, headquartered in Omaha, Neb., since 1962. SKAR offers expertise and services in creative design, media research and buying, interactive promotions and Web design, event marketing, brand planning, account management and public relations. SKAR also is a full-service research facility with on-site focus group capabilities. For more information, visit SKAR.com.

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SEAN CAMPBELL JOINS SKAR ADVERTISING

August 26th, 2009 admin

OMAHA, Neb. (January 13, 2009) SKAR Advertising of Omaha announces the addition of Sean Campbell to its agency staff as an account manager.

Campbell is assigned to the agency’s East Texas Medical Center account.

Campbell is a graduate of the University of Nebraska at Omaha, where he earned a bachelor’s degree in business administration with an emphasis in marketing.  He was named to the 2008 Dean’s List, served as a member of the Student Marketing Association, and was Ad Club officer.

Campbell also has event promotion experience with Red Bull North America.

SKAR welcomes Sean Campbell to its agency staff.

About SKAR
SKAR Advertising is a full-service brand communications agency, located in Omaha, Neb., since 1962.  SKAR offers expertise and services in creative design, media research and buying, interactive promotions and Web design, event marketing, brand planning, account management and public relations. SKAR also is a full-service research facility with on-site focus group capabilities.  For more information, visit www.skar.com.

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SKAR ADVERTISING NAMES MARK CARPENTER VICE PRESIDENT OF CREATIVE STRATEGY

August 26th, 2009 admin

OMAHA, Neb. (November 25, 2008) SKAR Advertising of Omaha is pleased to announce that Mark Carpenter has been named Vice President of Creative Strategy.

He previously served as senior copywriter and producer at SKAR and has been with the agency for five years.  A former creative director and Creighton University adjunct professor, Carpenter has worked in the field of advertising for more than 27 years and was named an agency partner in December 2006.

His new duties will involve taking a leadership role in developing long-term creative strategies for SKAR and its clients.

Joleen David, SKAR Advertising president, commented:  “Throughout his career, Mark has developed long-term creative strategies for some of the region’s most successful brands.  Our clients and the agency continue to benefit from his experience and talent.”

SKAR congratulates Mark Carpenter on his new designation.

About SKAR
SKAR Advertising is a full-service, brand communications agency, headquartered in Omaha, Neb., since 1962.  SKAR offers expertise and services in creative design, media research and buying, digital media promotions and Web design, event marketing, brand planning, account management and public relations.  SKAR also is a full-service research facility with on-site focus group capabilities.  For more information, visit www.skar.com.

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