LIVE WELL OMAHA KIDS ANNOUNCES 5-4-3-2-1 GO! CAMPAIGN TO FIGHT CHILDHOOD OBESITY

August 26th, 2009 admin

 

OMAHA, Neb. (March 30, 2009) Live Well Omaha Kids, a community coalition formed in 2006 by Alegent Health and Our Healthy Community Partnership (OHCP), announced today plans for the official launch of its 5-4-3-2-1 Go! campaign promoting healthy habits in Omaha’s youth and combating the growing epidemic of childhood obesity. The 5-4-3-2-1 Go! campaign outlines suggested daily servings of fruits, vegetables, water and dairy products, as well as hours of screen time and physical activity. The mission of the coalition states that by 2011, all Omaha children will achieve measurable improvements in nutrition, physical activity and healthy living supported by community collaboration and the environments in which they live.

Dr. Molly O’Dell, 5-4-3-2-1 Go! executive committee member and family practitioner, commented on the significance of 5-4-3-2-1 Go!, “We have collaborated on this initiative with Omaha healthcare, government, service providers, business and community leaders at the highest level. Together, through awareness, education and shared resources, we intend to change the current nutritional, physical and lifestyle culture of youth within our community.”

Beginning in the fall of 2009, the campaign will be introduced to Omaha area schools through high-energy assemblies and interactive programs developed to help children improve habits and adopt healthy lifestyle behaviors. A mass media effort including television, radio billboards and Web initiatives also will serve to establish brand awareness.

For more details on 5-4-3-2-1 Go!, and for current child obesity statistics, visit www.livewellomahakids.org.

 

About Live Well Omaha Kids

 

Live Well Omaha Kids is a true community collaboration of key stakeholders in healthcare, government, service providers and business and community leaders who have come together with the common interest of creating a sustainable community coalition to oversee a long-term approach to preventing obesity. Among other initiatives, Live Well Omaha Kids has comprehensive plans for systemic and policy changes to encourage active living in Omaha youth. Visit www.livewellomahakids.org for more information.

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MILLARD PUBLIC SCHOOLS ANNUAL CALENDAR WINS NATIONAL AWARD OF EXCELLENCE

July 17th, 2008 admin

For Immediate Release

Contact:
Jim Bush
SKAR Advertising
(402) 330-0110
jbush@skar.com

OMAHA, Neb. (July 17, 2008) The National School Public Relations Association (NSPRA) has awarded Millard Public Schools an Award of Excellence for its 2007-2008 Great Strides Begin Here calendar. The NSPRA recognizes outstanding education publications and electronic media programs.

The Great Strides calendar was one of 1,170 entries received in this year’s Publications and Electronic Media Awards contest. The contest is open to all public or private schools or districts, including special schools such as vocational-technical institutes; regional or county education service agencies; and private businesses serving as partners with those organizations. Prizes are awarded according to type of publication, type and size of institution.

Amy Friedman, Millard Public Schools communications director, commented on the award-winning calendar: “Every year the Millard community looks forward to seeing the new design, and people start calling in July for their copies. It is a true source of pride and joy for Millard Public Schools kids and parents.” Friedman added that the 2008-2009 calendar is currently being printed and will be available soon.

The 2007-2008 Millard Public Schools calendar is co-sponsored by Alegent Health Lakeside Hospital and First National Bank, and has been designed by SKAR Advertising of Omaha since 1995.

For more information regarding Millard Public Schools or NSPRA, contact Amy Friedman at (402) 715-8209 or via e-mail at afriedma@mpsomaha.org.

About SKAR

SKAR Advertising is a full-service brand communications agency, located in Omaha, Neb., since 1962. SKAR offers expertise and services in creative design, media research and buying, interactive promotions and Web design, event marketing, brand planning, account management and public relations. SKAR also is a full-service research facility with on-site focus group capabilities. For more information, visit www.skar.com.

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