OMAHA, Neb. (June 30, 2009) SKAR Advertising has officially been named the agency of record for The Nebraska Lottery. SKAR will be solely responsible for all aspects of increasing brand awareness and executing new strategic marketing initiatives on behalf of The Nebraska Lottery.

Jim Haynes, director of The Nebraska Lottery, commented, “After an extensive RFP process involving several Nebraska agencies, we are pleased to officially announce SKAR Advertising as our agency of record. We look forward to working with such a talented and enthusiastic team.”

SKAR Advertising president Joleen David said, “SKAR and The Nebraska Lottery share the same strategic vision, and are excited to provide a fun and fresh perspective to all aspects of The Nebraska Lottery.”

The three-year contract commences July 1, and can be extended by as many as three one-year renewal periods.

About The Nebraska Lottery

In November of 1992, 63 percent of Nebraska voters approved a constitutional amendment authorizing the creation of a state lottery. The Nebraska Lottery was created by LB 138, passed by the Nebraska Legislature on February 24, 1993. When the Nebraska Lottery began, it was the 37th lottery in the United States.

The Nebraska Lottery sells $1, $2, $3, $5, $10 and $15 Scratch tickets, and offers Lotto games such as Powerball, 2by2, MyDaY, Nebraska Pick 5 and Nebraska Pick 3. Scratch ticket sales began September 11, 1993, and Lotto ticket sales began July 21, 1994.

Amendment 4 passed by Nebraska voters in November of 2004 established the following proceeds distribution formula: Nebraska Environmental Trust Fund (44.5 percent), Education as determined by the Legislature (44.5 percent) (currently equal shares to the Education Innovation Fund and the Nebraska Scholarship Fund), Nebraska State Fair (10 percent), and the Compulsive Gamblers Assistance Fund (1 percent, plus the first $500,000 in fund proceeds each fiscal year). Contact The Nebraska Lottery at 1800 “O” Street, Suite 101, Lincoln, NE 68509, (402) 471-6100 or at nelottery.com.

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This entry was posted on Thursday, August 27th, 2009 at 7:49 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.