Establishing a trusted brand may be the most effective way to win consumers over, but would you believe that a subtle visual cue is next in line? It’s true. While images of scantily clad women or mouthwatering triple cheeseburgers may be popping into your head, it’s the advertiser’s use of color that gets our emotional wheels spinning. So which one is scientifically proved to raise our blood pressure? None other than the color of love: red.
Red is known as the most vibrant and powerful of all colors. It can trigger quick decisions and bring text and images to the foreground. Its uses in advertising can range from indicating danger to evoking erotic feelings to promoting
high-energy products.
The next time you want your advertising to be so moving that consumers are left gasping for air, don’t ignore the multiple uses of the color red.
Here’s what people think of when they see …
Bright red: Energy. Danger. Strength. Power. Passion. Desire.
Pink: Femininity. Passiveness. Romance. Love. Friendship.
Dark red: Willpower. Anger. Leadership. Courage. Longing.
Light red: Joy. Sexuality. Passion. Sensitivity. Love.
Brown: Masculinity. Stability.
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Psychology is one of the most interesting branches of science because there are so many unknowns.*:,