Social Media Monitoring – War On Waste

soldiers You may be firmly entrenched in the social media marketing wars, armed with so much digital weaponry it could make Patton’s army jealous. But how do you decide whether all the time and money spent on building brand relations through blogs, posts and tweets was really worth it? One of the best ways is through social media monitoring.

Social media monitoring allows companies to observe and report on how much people are talking about brands and whether they are encouraging others to give specific products and services a try.

Here are three reasons you should monitor your brand during the social media marketing wars:

1. National Defense – Social media monitoring permits companies to zero in on customer complaints and problems they may have with your brands. Companies can see these complaints and play defense by reaching out to those with gripes and offering to help or simply explaining the company’s position on the particular topic.

2. Sleeper Agents – Companies can leverage their monitoring tools to seek out sleeper agents or brand ambassadors on your behalf. If provided with the right resources and encouragement, these sleeper agents will infiltrate other online (and offline) groups and carry out your brand’s mission.

3. War Finance – Costs are always a repercussion of war, but because social media monitoring is so customizable, it is also affordable. If you want to just monitor your brand’s presence on Twitter, you can do that. If you want to know how you’re being perceived by others on multiple social media sites across the Web, that is a cost-effective option as well.

This entry was posted on Tuesday, October 27th, 2009 at 4:03 pm and is filed under Calypso Blue Issue 10/09. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Social Media Monitoring – War On Waste

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