Mobile Marketing Grab’em On The Go

Did you know there are now more mobile devices in the U.S. than televisions and computers COMBINED? It’s no wonder companies everywhere are excited about the marketing potential in an industry that is just beginning to scratch the surface of its potential. Want proof? In 2008, companies spent more than $320 million on mobile marketing. By the year 2013, that number is projected to surpass $1.5 billion! Here’s where all that coin is going:

• Applications – The best tool for branding is on track to bring in $25 billion in revenue by 2014.
• Banners – The mobile version of online advertising is adaptable to most devices.
• Social Networks – Facebook and Twitter are two of the top three most-visited mobile sites.
• Mobile Web Sites – Many brands have seen a heavy increase in traffic from mobile devices.
• Text Messages – Access bank statements, vote in contests and distribute coupons.

This entry was posted on Tuesday, October 27th, 2009 at 4:06 pm and is filed under Calypso Blue Issue 10/09. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Mobile Marketing Grab’em On The Go

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